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E-marketing In The South African Context



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Sold by Student. Free delivery. UNISA: MNM3714 e-Marketing in the South African context E-Marketing in the South African Context Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to indi... Read more
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Features
Model Number 9781485102229
Manufacturer Juta & Company Ltd
Description

Sold by Student. Free delivery. UNISA: MNM3714 e-Marketing in the South African context E-Marketing in the South African Context Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm.

Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play.

This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

Written by: C. Bothma, M. Gopaul Published by: Juta Legal and Academic Publishers Date Published: 07/26/2016 Edition: 1 ISBN: 9781485102229 Available in: Paperback


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E-marketing In The South African Context is manufactured by Juta & Company Ltd. You can browse more Juta & Company Ltd products on PriceCheck.

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