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Marketing Management 6TH Edition

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The book is called "Marketing Management" and it is a sixth edition. It is written by J.W. Strydom, C.J. Jooste, and P.J. du Plessis. It was published by Juta Legal and Academic Publishers on October 3, 2011. It is available in paperback.

Key Features

Written by J.W. Strydom, C.J. Jooste, and P.J. du Plessis

Published by Juta Legal and Academic Publishers

Available in paperback

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Brand	Unbranded
Model Number	9780702178122

Description

Free delivery, free return delivery How to rent textbooks Marketing Management (6th edition) Marketing Management Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control.

Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader. Written by: J.W. Strydom, C.J. Jooste, P.J. du Plessis Published by: Juta Legal and Academic Publishers Date Published: 10/03/2011 Edition: 6th edition ISBN: 9780702178122 Available in: Paperback

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