| Author | Efraim Turban |
| Format | Paperback |
| ISBN | 9780273761341 |
| Model Number | 9780273761341 |
| Pages | 792 |
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective.
By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined - removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
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