Gaining And Sustaining Competitive Advantage

Name: Gaining And Sustaining Competitive Advantage
Brand: Pearson Education
SKU: 83175266
Price: 1762.00 ZAR
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For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concept... Read more

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Features

Author	Jay B. Barney
Format	paperback
ISBN	9781292021454
Model Number	9781292021454
Pages	512
Manufacturer	Pearson Education

Description

Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

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