The Accidental Marketer: Power Tools For People Who Find Themselves In Marketing Roles

Name: The Accidental Marketer: Power Tools For People Who Find Themselves In Marketing Roles
Brand: John Wiley & Sons Inc
SKU: 75387937
Price: 520.00 ZAR
Availability: InStock

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A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many business... Read more

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Features

Author	Spitale Tom, Abbazia Mary
Brand	Unbranded
Format	Hardback
Model Number	9781118797419
Pages	240
Publisher	John Wiley & Sons Inc
Manufacturer	John Wiley & Sons Inc

Description

The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. * Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans * Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

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