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Fundamentals Of Branding



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R378.00
from Loot.co.za
(This title is available on demand : expected date of dispatch will be 4-7 working days once ordered)
As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence ... Read more
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Features
Author du toit m., erdis c.
Format paperback
Pages 136
Publisher juta & company ltd
Manufacturer Juta & Company Ltd
Description

(This title is available on demand : expected date of dispatch will be 4-7 working days once ordered)
As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand.

The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.


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