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Neuroelectrical Brain Imaging Tools For The Study Of The Efficacy Of Tv Advertising Stimuli And Their Application To Neuromarketing



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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing
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Features
Author Arianna Trettel, Giovanni Vecchiato, Patrizia Cherubino
Format Hardcover
Publisher SPRINGER VERLAG
Manufacturer SPRINGER VERLAG
Description

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing


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Loot.co.za
Neuroelectrical Brain Imaging Tools For The Study Of The Efficacy Of TV Advertising Stimuli And Their Application To Neuromarketing (Hardcover 2013 Ed.)
R3 225.00
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