Public Relations Inquiry as Rhetorical Criticism

Name: Public Relations Inquiry as Rhetorical Criticism
Brand: Greenwood Press
SKU: 425227
Price: 1332.00 ZAR
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Greenwood Press Language Arts & Disciplines

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Features

Format	Hardcover
ISBN	9780275949716
Publisher	Greenwood Press
Manufacturer	Greenwood Press

Description

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.

This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's "Observations" campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign).

While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

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