| Author | Dan Urian |
| Format | Hardcover |
| ISBN | 9780714648897 |
| Publisher | Frank Cass Publishers |
| Manufacturer | Frank Cass Publishers |
This volume covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter 2000.
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