New Directions in International Advertising Research

Name: New Directions in International Advertising Research
Brand: Jai Press Inc.
SKU: 326693
Price: 3825.00 ZAR
Availability: InStock

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Jai Press Inc. Business & Economics

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-- Addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions-- Aimed both at scholars who have an interest in international advertising res... Read more

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Features

Format	Hardcover
ISBN	9780762309504
Publisher	JAI Press Inc.
Manufacturer	Jai Press Inc.

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