| Author | Stephan Kudyba , Kenneth Lawrence , Lawrence Lawrence |
| Format | Hardcover |
| ISBN | 9780849385223 |
| Publisher | Auerbach Publications |
| Manufacturer | Auerbach Publications |
With today's information explosion, many organizations are now able to access a wealth of valuable data. Unfortunately, most of these organizations find they are ill-equipped to organize this information, let alone put it to work for them Gain a Competitive Advantage
Drawing from finance, marketing, economics, science, and healthcare, this forward thinking volume - Demonstrates how the transformation of data into business intelligence is an essential aspect of strategic decision-making Emphasizes the use of data mining concepts in real-world scenarios with large database components Focuses on data mining and forecasting methods in conducting market research
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