| Author | Helmut Becker |
| Format | Hardcover |
| ISBN | 9783540258698 |
| Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Manufacturer | Springer-verlag Berlin And Heidelberg Gmbh & Co. K |
The automotive markets of the industrialized world are saturated. There is no longer any growth for the "growth-minded" automotive industry. This situation is not fundamentally changed by countries like China, India, and Eastern Europe, their markets are too small and develop their own automotive production.
As a consequence, automotive industry sees a cutthroat competition, leading to an explosion of new models and rebates. This book offers an impressive analysis and gives a sound forecast for the global automotive industry in the next ten years. Expecially, the book offers a thorough analysis of the 11 big automotive companies in the world and their outlook for the future.
It answers important questions: Who will survive, who will drop out? What will be the consequences for suppliers? Which regions will loose, which will win? Don't miss this breath-taking insight into the struggle for survival of the automotive companies!
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