| Author | Gary Moss , Peter G. Shaw-McMinn |
| Format | Softcover |
| ISBN | 9780750672382 |
| Publication Date | 13/01/2008 |
| Publisher | BUTTERWORTH-HEINEMANN |
| Manufacturer | Elsevier Health Sciences |
*Covers the basics of marketing, finance, strategy development, management, communication, and technology *Self-assessment exams serve as educational tools *Short teaching cases and clinical examples help you adapt theory and concepts to your own practice
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