| Author | John B Ford,Earl Honeycutt,Antonis Simintiras |
| Format | Hardcover |
| ISBN | 9780415300438 |
| Publisher | Routledge |
| Manufacturer | Routledge |
Text considers the many facets of cross-cultural sales management, providing salespeople and managers with a guide to making the most of the global sales force. Discusses cross-cultural negotiations; hiring, training, motivating, and evaluation the international sales force; customer retention; and sales territory design and management. Hardcover, softcover available.
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