| Author | Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin |
| Format | Hardcover |
| ISBN | 9780387725789 |
| Publisher | Springer |
| Manufacturer | Springer-verlag New York Inc. |
Presents a comprehensive treatment of database marketing, integrating theory and practice. This book also presents rigorous models, methodologies, and techniques, and illustrates them through examples, and covers the spectrum of principles and topics related to database marketing.
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