| Author | Roy Larke,Michael Causton |
| Format | Hardcover |
| ISBN | 9781403996701 |
| Publication Date | 2005-12-01 |
| Publisher | Palgrave Macmillan |
| Manufacturer | Palgrave Macmillan |
Japan is the second largest consumer market in the world and thus an essential market for overseas retail expansion. This book provides an excellent starting point for companies making an initial consideration of the Japanese market, and acts as a reference and learning resource for those already operating there.
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