Japan: A Modern Retail Superpower



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Japan is the second largest consumer market in the world and thus an essential market for overseas retail expansion. This book provides an excellent starting point for companies making an initial consideration of the Japanese market, and acts as a reference and learning resource ... Read more
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Features
Author Roy Larke,Michael Causton
Format Hardcover
ISBN 9781403996701
Publication Date 2005-12-01
Publisher Palgrave Macmillan
Manufacturer Palgrave Macmillan
Description

Japan is the second largest consumer market in the world and thus an essential market for overseas retail expansion. This book provides an excellent starting point for companies making an initial consideration of the Japanese market, and acts as a reference and learning resource for those already operating there.



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