| Author | Gary M. Erickson |
| Format | Hardcover |
| ISBN | 9781402072673 |
| Publication Date | 17/05/2009 |
| Publisher | Springer |
| Manufacturer | Kluwer Academic Publishers Group |
Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations.
Loading similar products...
Stay informed about the best deals and price drops. Choose which notifications you'd like to receive from PriceCheck.
Free easy-to-follow course for anyone in South Africa who wants to learn how to start a digital business.