The Marketer's Guide to Selling Products Abroad

Name: The Marketer's Guide to Selling Products Abroad
Brand: Quorum Books
SKU: 18975453
Price: 2573.00 ZAR
Availability: InStock

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"Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political... Read more

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Features

Author	Robert E. Weber
Format	Hardcover
ISBN	9780899303253
Publisher	Quorum Books
Manufacturer	Quorum Books

Description

The book also offers solutions to such problems as getting paid in a timely fashion, hiring an export staff, marketing to different cultures, overcoming language difficulties, protecting patents and trademarks, and minimizing exposure to terrorism." Management Review

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