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The Evolution of New Markets



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R3 166.00
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This book is about how markets evolve and how economics can be used to improve business and investment decisions.
Key Features
Explores how markets work and how economics can be used to improve business and investment decisions
Provides clear, concise explanations of key concepts in economics
Includes worked examples and case studies to help readers understand how economic principles can be applied in real-world situations This book is an essential resource for students studying economics, business, and investment, as well as anyone who wants to better understand how markets work. Clear, concise explanations of key concepts in economics are paired with worked examples and case studies to help readers understand how economic principles can be applied in real-world situations.
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Features
Author P. A. Geroski
Format Hardcover
ISBN 9780199248896
Publisher Oxford University Press, Usa
Manufacturer Oxford University Press, Usa
Description

How do markets eolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we baheve with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Ths book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.


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