Revenue Management: A Practical Pricing Perspective

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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in d... Read more

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Features

Author	Ian Yeoman et. al.
Format	Hardcover
ISBN	9780230241411
Publication Date	08/12/2010
Publisher	Palgrave Macmillan

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