| Author | David S. Ruder |
| Format | Hardcover |
| ISBN | 9781587982927 |
| Publication Date | 13/04/2008 |
| Publisher | Beard Books |
| Manufacturer | Beard Books |
This book is an essential tool for understanding the range of IP investment strategies - and how companies unlock value and profit from it. It provides a valuable tutorial for businesspeople, entrepreneurs, analysts, and dealmakers seeking better to understand, with clear examples, the components of different IP categories and their value-creating applications.
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