The Personality Continuum and Consumer Behavior:

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Why do consumers behave as they do? Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical th... Read more

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Features

Author	Albanese
Format	Hardcover
ISBN	9781567205589
Publication Date	30/11/2002
Publisher	Praeger

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