Assessing the Business Environment: Guidelines For Strategists

Name: Assessing the Business Environment: Guidelines For Strategists
Brand: Praeger
SKU: 17255138
Price: 2575.00 ZAR
Availability: InStock

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Features

Author	C. W. Roney
Format	Hardcover
ISBN	9781567202359
Publisher	Praeger
Manufacturer	Praeger

Description

To have a sound strategy a company must be able to conduct a sound environmental assessment (EA). Executives and managers in all industries need to be able to analyze and anticipate trends in the economy as well as their industries and target markets. But guidance on effective approaches to environmental assessment is scattered among the literature on everything from economics, to marketing, general management and strategy.

Meanwhile most executives are uncertain about both current and future prospects for their own commercial environment. Addressing the need for proven EA guidelines, Roney's book offers practical approaches that can help planners develop models detailing the trends, forecasts, and alternative futures which are integral to environmental assessment and thus critical to effective strategic planning.

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