| Author | Wilma W., Dr Suen |
| Format | Hardcover |
| ISBN | 9781403945655 |
| Publisher | Palgrave Macmillan |
| Manufacturer | Palgrave Macmillan |
This book explores the influences on a firm's attitudes toward its alliance, and highlights the connections between these factors. The book defines a framework to measure power and interdependence to determine which firms are able to act on non-cooperative impulses, and case studies illustrate how alliances may be structured to reduce opportunities for non-cooperation.
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