| Author | Lawrence Friedman et. al. |
| Format | Hardcover - Laminated cover |
| ISBN | 9780750640985 |
| Publication Date | 15/05/1999 |
| Publisher | BUTTERWORTH-HEINEMANN |
This text provides practical advice on selecting, designing, optimising and integrating channels. It looks in detail at how to achieve increased market share, revenues and profits and sets all of this in the context of sales and marketing strategy.
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