| Author | Craig E. Aronoff, John L., Professor Ward, Randel S., Professor Carlock |
| Format | Hardcover |
| ISBN | 9780333947319 |
| Publication Date | 29/01/2001 |
| Publisher | Palgrave Macmillan |
From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. Regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation.
Here is a practical, comprehensive guide to ensuring success through effective strategic planning. The authors provide a wealth of tested, easy-to-follow tools and techniques for mastering strategic planning for family-owned firms. Filled with real world examples, case studies, checklists, and planning worksheets, the book shows how to deal with a host of emerging challenges--from new technologies and globalizing marketings--by integrating family values and dynamics into sound planning and management.
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